Chicago-centered sandwich chain Potbelly is getting into 2021 with a smaller sized footprint but also a renewed sense of optimism. Just after the organization declared final summer time that as lots of as 100 areas could shutter, a series of effective lease negotiations introduced that variety down to a more palatable 28. Potbelly at present operates 400 enterprise-owned and 46 franchised eating places.
With 28 fewer merchants, the firm’s road to recovery will be a much more agile one. Potbelly will help save $4 million in once-a-year occupancy expenses just after completing the closures, and it will also stay away from roughly $15 million in store losses from the renegotiated leases, according to QSR Journal.
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A further way that the chain ideas to speed up restoration is by paring down its menu, a common pandemic-era survival tactic amongst speedy-food items chains. Potbelly will consolidate its menu boards and develop smaller sized sandwiches and 50 % salads, for every QSR. At the same time, it plans to test even larger things with included fixings.
The improvements will final result in much less menu objects all round, “generating for a much more successful method and more quickly purchaser activities,” according to CEO Bob Wright. Though most of these menu tweaks are continue to staying tested, they are reportedly predicted to roll out across the U.S. in the next fifty percent of the yr.
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