LOS ANGELES, Might 02, 2022–(Business enterprise WIRE)–Currently, sweetgreen (NYSE: SG), the mission-driven restaurant model serving healthy foods at scale, announces Phoenix Suns shooting guard Devin Booker as their newest associate in inspiring a much healthier long run. Together, sweetgreen, Booker, and Osaka are modifying the way brand names and athletes discuss to upcoming generations about the importance of what they take in.
This press launch characteristics multimedia. Look at the entire release below: https://www.businesswire.com/news/dwelling/20220502005284/en/
sweetgreen and Naomi Osaka Faucet Devin Booker as the Newest Ambassador for Foreseeable future of Wholesome Foods (Image: Organization Wire)
“We released a impressive shift in the food stuff business with Naomi very last calendar year and we brainstormed collectively about who else to bring on this journey. We wished an athlete that spoke to the worth of wholesome dwelling and Devin was a organic in shape,” stated Main Manufacturer Officer Nathaniel Ru.
To launch, sweetgreen introduces “Produce Your Very own,” a new campaign that highlights the most purchased product on their menu: the custom made bowl. Over 65% of digital orders are personalized with at the very least 1 modification, and with above 40 fresh new components, there are thousands and thousands of exclusive combinations that be certain consumers can buy what they want without the need of sacrificing dietary preference or style. Sweetgreen’s digital practical experience is developed to make it straightforward to produce your own.
“As an athlete, I’m generally conscious of what I’m placing into my entire body,” states Booker. “I know what substances make me feel my best, so when I purchase my go-to bowl at sweetgreen, I am self-assured that every single component is going to enable gasoline my working day, on and off the courtroom.”
Booker joins Osaka, who partnered with sweetgreen very last calendar year as their to start with countrywide athlete ambassador. “I started off doing the job with sweetgreen for the reason that I related with their mission and was previously a normal buyer,” said the four-time Grand Slam singles winner, philanthropist, and advocate. “Becoming a member of forces with a manufacturer that is generating a favourable adjust in the planet is definitely vital to me. Tapping Devin and bringing him into the combine makes it even far better.”
Osaka and Booker labored with sweetgreen’s culinary team to great their go-to custom made orders, which will debut nationwide on Monday, May well 2nd via Sunday, June 5th. Their bowls will be offered to purchase in all sweetgreen areas and by way of the brand’s web page and completely on the sweetgreen app for shipping and choose-up.
For the national marketing campaign sweetgreen partnered with @Owen.han, a notable TikTok creator, to immediate the films and is finish with a series of activities designed for social, YouTube, OOH, OTT, Cellular, Audio, Look for and Direct Associates.
About sweetgreen: Sweetgreen (NYSE: SG) passionately believes that genuine food items ought to be easy and available to everybody. Every working day, across its 150+ eating places, their crew members develop plant-forward seasonal, and earth-pleasant meals from clean components and create that prioritizes natural and organic, regenerative, and community sourcing. Sweetgreen strongly thinks in harnessing the ability of technology to enhance the shopper knowledge to satisfy their prospects where they are. Sweetgreen’s robust foodstuff ethos and investment in nearby communities have enabled them to mature into a national manufacturer with a mission to establish more healthy communities by connecting individuals to true food stuff. To understand additional about sweetgreen and its menu, take a look at www.sweetgreen.com. Adhere to sweetgreen on Instagram, Fb and Twitter @sweetgreen.
Perspective source variation on businesswire.com: https://www.businesswire.com/information/household/20220502005284/en/
Contacts
sweetgreen Call, Media:
Maude Michel, sweetgreen
[email protected]
sweetgreen Contact, Investor Relations:
Rebecca Nounou
[email protected]
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