September 16, 2021


The View On Cooking

Spencer Rascoff Launches Cooking Social Media Application With His Daughter

3 min read

A year right after slicing ties with Zillow, previous CEO Spencer Rascoff is residing his best everyday living with a variety of new startups and initiatives — but by considerably the most unique is the foods-concentrated social media platform he’s launching with his 16-yr-old daughter Sophia.

Recon Food, which launched out of beta on Tuesday, is intended to be a way for users to share photographs of food stuff they ate at restaurants as perfectly as recipes created at property. The thought, the Rascoffs informed Inman, was born out of the increased cooking that so many have been performing throughout the pandemic. They preferred to construct a system that permits customers to share copious pics of foods with out frustrating their newsfeed though also constructing a community of foodstuff fans in the exact way that it provides them together as father and daughter.

Some of their favourite items to make collectively contain chocolate chip cookies, molten lava cake and Colombian cheese fritters recognized as buñuelos.

Recon Food stuff

“When you cook dinner some thing and get a photo, it usually does not search specifically how you wished it to appear,” Sophia Rascoff, who is researching software engineering and sales opportunities a undertaking cash entrepreneurship business at her school, advised Inman. “Horizontal social media generally feels like it has to be great. Recon meals is a house to put up all the pics of the food you made and the mess in your kitchen area later on.”

Divided into the Kitchen track and the Cafe keep track of, the application capabilities as an limitless stream of food items pictures from fellow foodies. One appealing aspect is the use of geolocation, which helps discover the dining places in which a image was taken and helps make it simple to endorse distinct dishes. Another is the app’s capacity to scroll by means of a user’s digital camera roll and recognize all food-linked shots so that users can locate foods from many years back and upload them conveniently.

“When you obtain the app, it connects to your camera roll and pulls out all the outdated foods pics that you’ve taken in excess of the several years — resurfacing them and encouraging you to upload them,” Spencer Rascoff mentioned, introducing that even while they ended up not taken with a cellphone digital camera he has by now uploaded some of his favorite college or university pizzas onto the app. “It’s a good way to choose a stroll down memory lane and don’t forget meals that you’ve cooked or food items that you have loved at places to eat over the yrs.”

Recon Food stuff

Spencer Rascoff stepped down at Zillow right after a nine-12 months keep track of as CEO in 2019 and resigned from the board a 12 months later on. Since then, he has been included with a amount of organization boards as perfectly as new startups and jobs, including investing in a number of new serious estate-linked startups and signing up for the board of Palantir Systems.

The notion for Recon came from Sophia though her father, who co-established startups such as Hotwire, Zillow, dot.LA and Pacaso, aided to build it out and launch it. Recon Food is absolutely free to use but is presently only available in iOS.

“Now that everyone’s pretty much out of quarantine and we have pretty much attained the conclude, everyone’s last but not least having out to take in and finding out with friends once again,” Sophia Rascoff explained, incorporating that it has been exceptionally gratifying to see months of operate occur with each other in the start. “It’s a really great way to explore new food. I have now seen so several new dining places on the app that I’d like to try out.”

E-mail Veronika Bondarenko

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