June 3, 2023

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Nathan’s Renowned is relaunching a classic quickly-foods restaurant chain

(NEXSTAR) – Hungry for a bit of nostalgia?

Arthur Treacher’s Fish and Chips, a quick-company cafe chain that after boasted in excess of 800 locations around the place, is being relaunched as element of a virtual restaurant idea spearheaded by Nathan’s Well known.

In bringing the brand name back again, Nathan’s Renowned originally options to present the Arthur Treacher’s menu at ghost-kitchen areas, many of which will be featuring goods from other cafe manufacturers in the Nathan’s Famous “portfolio.”

Nathan’s has also “revamped” the standard Arthur Treacher’s menu to attribute “upgraded proteins” and place additional focus on shrimp objects. Choices involve fish and chips sandwiches and platters, shrimp platters (like a Growth Growth Shrimp platter), a rooster platter and even shrimp- and bacon-studded cheese fries, amid other dinners. Nathan’s Well-known very hot canines, as very well as its new chicken sandwiches, will also be on the Arthur Treacher’s menu.

Nathan’s Famous has “revamped” the Arthur Treacher’s menu to “highlight” the brand’s conventional offerings, this kind of as fish and chips. (Nathan’s Popular)

“Nathan’s Well known and Arthur Treacher’s have a long-standing partnership and we have labored diligently to continue to keep the brand’s classic menu objects although also evolving the menu to in shape the Nathan’s mantra of ‘Craveable, Unforgettable and Instagrammable’ product that we think each operators and consumers will really like,” reported James Walker, senior vice president of dining places at Nathan’s Popular, in a push launch.

Arthur Treacher’s Fish & Chips, named following the English actor Arthur Treacher (who also appeared in the restaurants’ internet marketing strategies), was established in 1969 in Ohio, QSR Journal reported. At its height, the chain operated about 826 locations. By 2018, a handful remained, with the only 3 “old-style” destinations continue to functioning in Northeast Ohio, Cleveland.com described.

A ten years afterwards, Mrs. Paul’s — a enterprise best identified for its frozen seafood goods — obtained Arthur Treacher’s and changed its cod offerings with pollock, prompting a “rebellion” amid franchisees, the Dayton Everyday Information described in 1982. At the time, the president of Mrs. Paul’s had explained Arthur Treacher’s as becoming almost bankrupt, according to the short article.

Nathan’s Popular afterwards acquired the Arthur Treacher’s trademark in 2006 from PAT Franchise Methods, QSR noted. In the decades leading up to the offer, nonetheless, Nathan’s Renowned experienced presently been licensing the Arthur Treacher’s trademark for use in its Nathan’s and Miami Subs retailers.

Nathan’s Popular reportedly ideas to include cod back again to the Arthur Treacher’s menu, where by available, and even hopes to open up physical Arthur Treacher’s areas in the around long term, according to Walker.

“We think it absolutely has huge opportunity to improve,” he told QSR.