Machu Wok was founded in 1980, and by 1989 had grown into a franchise across the United States and Canada. The ownership changed in 1989, and the expansion of the franchise continued, with the focus being on the United States.
It originally specialized in opening restaurants in high traffic locations such as regional shopping centers and high-density office complexes. This concept quickly caught on among landlords and consumers, and the franchise grew rapidly. There are now more than 185 Manchu Wok stores and over seventy percent of them are franchised. Manchu Wok expanded into non-traditional places such as college campuses and airports. In 2002, Manchu Wok opened its first street front location, and in 2003 and 2004, they opened locations in Guam and Japan. Manchu Wok is owned by Cafe de Coral Holdings Limited, which is Hong Kong’s largest Chinese fast food chain. The chain continues to innovate its menu, and specializes in fast, fresh, and authentic Chinese food.
Manchu Wok takes pride in providing operational excellence, and in consistently satisfying the needs of the customers. Ethnic cuisine is very popular, and the most popular of the ethnic cuisines is Chinese. If it can be obtained fast, that is even better. Nowadays everyone is in a hurry, and being able to get good quality food fast is a priority for many busy people. Manchu Wok realizes this, and strives to provide just that. Sometimes Chinese food is not even thought of as “ethnic” in the United States anymore, because it is so well-ingrained in United States culture. The popularity of the Chinese food category saw a 6% increase between 2002 and 2003. Manchu Wok is the largest chain of franchised Chinese quick-service restaurants in North America. Ordering or going out for Chinese food in the United States has become more popular than ordering pizza or going out to burger joints. Busy, hard working people in the United States don’t want to have to wait for their food, and Manchu Wok takes advantage of that by providing the authentic Chinese people want, and doing it fast.
To start a Manchu Wok franchise, an initial fee of $30,000 is required. The total estimated investment in this franchise is between $369,950 and $477,000. There is an ongoing royalty fee of 7%. To qualify to start a Manchu Wok franchise, applicants must have a net worth of at least $350,000, and liquid assets of $100,000. They must also have industry experience, general business experience, and marketing skills. A three week training course takes place at headquarters, and ongoing support includes newsletters, security and safety procedures, purchasing cooperatives, field operations and evaluations, and a toll-free support line. The company takes care of all advertising and marketing. Additional support may be available, teaching managers and employees how to successfully make the franchise profitable. Manchu Wok does not disclose the amount that can be made in profits, but with how popular Chinese food has become, the franchisee is sure to see huge profit margins very quickly.
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