BURBANK, Calif.–(Business enterprise WIRE)–Estrella Media, a top vertically integrated, multi-system, Spanish-language media enterprise announced nowadays that it is launching “Unidos Contigo,” a new neighborhood initiative aimed at supporting nonprofit companies in the fight against COVID-19 and meals insecurity in Latino communities.
“Unidos Contigo” will use Estrella Media’s influential media platforms to help Feeding The usa® and a variety of Southern California nonprofits that are servicing the Latino neighborhood and addressing urgent needs in the places of COVID-19 screening and vaccination awareness, as nicely as emergency foodstuff guidance.
“Our major goal with this initiative is to deliver a lot required in-language information and methods to the Latino communities we serve throughout the U.S. For the duration of these complicated times, we want to help elevate consciousness for nonprofit corporations that are providing critical solutions by amplifying their messages. By means of Estrella Media’s radio, television and electronic platforms, we can help these companies accomplishing the arms-on work with our communities,” explained Peter Markham, CEO, Estrella Media.
As element of this effort, Estrella Media will also promote COVID-19 education and vaccination recognition in a new distinctive area for “Unidos Contigo” on its various web sites. The web site will present back links to the Condition of California’s Vaccinate All 58 web site, which presents the most up to day Spanish-language information and facts on vaccine web-sites and qualifications, as well as the CDC’s COVID-19 vaccination details website web-site.
To kick off this group initiative nationally, Estrella Media will be a media lover of Feeding America, the largest starvation-reduction business in the United States. Via a community of 200 food items banking companies and 60,000 meals pantries and meal applications, the business aids provide foods to more than 40 million individuals each 12 months. Feeding The united states also supports packages that prevent foodstuff squander and strengthen food items protection between the individuals they serve educates the community about the trouble of starvation and advocates for laws that safeguards men and women from likely hungry. As element of this collaboration, Estrella Media qualities close to the nation will partner with Feeding The usa member meals banking institutions, such as Feeding South Florida and the Los Angeles Regional Food stuff Lender, to guidance their operate by PSAs, news coverage and other awareness marketing campaign possibilities.
In Southern California, Estrella Media is partnering with the Electric power of A single Basis, a nonprofit organization that focuses on combating starvation and poverty. The corporation gives crisis foods help and important means to vulnerable communities and individuals in Orange County, Los Angeles County, and outside of. The foundation’s purpose is to empower residents in underserved communities to grow to be leaders in their communities. Estrella Media will support Energy of 1 as its formal Spanish-language media companion. The firm will encourage the nonprofit group across its multiplatform media houses, as effectively as co-sponsor foods drives and other initiatives.
“We are very grateful to Estrella Media for becoming a member of us as our official Spanish-language media associate. At Electric power of A single we want to make sure that our information of hope and guidance reaches all communities, regardless of language or ethnicity. Partnering with Estrella Media will support us make recognition about the function we do and also support us in selling the spirit of giving among the Latino local community,” mentioned Andre Roberson, Executive Director, Electric power of A person Basis.
Estrella Media will also husband or wife with Saint Anthony Professional medical Centers (SAMC), a group of community clinics in Los Angeles County that provide extensive health and fitness treatment services to underserved communities in four places: Pico, Imperial, Hollywood and Compton. The group focuses on assisting the underprivileged, disadvantaged, less than-insured and uninsured populace in the greater Los Angeles region. SAMC’s 4 services give health-related, dental, psychological, preventive care, counseling, and instruction. SAMC is supplying free of charge COVID-19 testing and vaccines for capable tiers in the local community. Estrella Media will present media awareness for the firm on its many media platforms and operate with the corporation in co-hosting totally free health and fitness screening activities and COVID-19 tests and vaccination recognition for inhabitants in Los Angeles County.
In the area of food insecurity in Los Angeles, Estrella Media will also support the Los Angeles Regional Foodstuff Financial institution as a media partner and will amplify the organization’s neighborhood outreach and fundraising initiatives by means of its “Unidos Contigo” world wide web web site, as nicely as its several media platforms, like social media. Estrella Media will also present further aid in co-hosted group occasions and personnel volunteer prospects. The Los Angeles Foodstuff Bank, a member of the Feeding The us Community, serves a lot more than 900,000 folks each thirty day period. Roughly one-quarter of their food distribution goes to little ones, and roughly one-fifth finishes up in the arms of older older people. The Foodstuff Bank collects foodstuff from hundreds of sources. With the support of 15,000 volunteers and a network of extra than 700 Spouse Organizations, the Foods Financial institution offered extra than 174 million pounds of foods in 2020 – plenty of for 143 million meals.
About Estrella Media, Inc.
Estrella Media, Inc. is a leading Spanish-language media organization developing movie and audio content for multiplatform distribution in the United States and all-around the planet. Estrella Media is 1 of the premier U.S. producers of Spanish-language video clip written content, producing more than 4,000 hours each year of information and leisure programming at its Estrella Studios, and it has a library of above 7,500 hours of unique amusement programming.
Estrella Media informs and entertains U.S. Hispanic tv audiences on the EstrellaTV national broadcast network, owned and operated stations in main Hispanic markets, and by totally free advert-supported streaming platforms airing KSDX-EstrellaTV. In addition, audiences are capable to accessibility Estrella Information, the 1st 24/7 Spanish-language multiplatform news community in the U.S.
Estrella Media is also just one of the main producers of Spanish-language audio programming and situations. The company’s Don Cheto Radio Community capabilities one particular of the nation’s most common radio talents. Estrella Media’s remarkably rated radio programming is broadcast on its radio stations in the top rated U.S. Hispanic marketplaces and is also streamed on electronic media platforms. Estrella also generates huge scale tunes festivals, live shows and distinctive events all through the U.S.
To study extra about Estrella Media and see company updates, please take a look at Estrella Media. Stick to us on Twitter @Estrellamedia, Fb @Estrellamediainc and LinkedIn @Estrella Media, Inc.