Design an Effective Fast Food Poster: 7 Easy Steps

Designing a poster for your fast food business can be one of the best marketing tools out there. It’s easy to accomplish, cost-effective, and will get the work done in terms of promoting your business to a new and existing market.

But how exactly do you design a fast food poster? Do you have to start from scratch, or should you just copy ones that are already out there?

In this article, I’m going to share how you can make an effective fast food poster in 7 easy and simple to follow steps. So, without further ado, let’s begin!

1. Define Your Objective

The first thing you want to consider when crafting your fast food template is your primary objective. Is the goal to introduce a brand new product? Or could it be for the purpose of introducing a limited time offer?

Regardless, it’s important that you take note of what you want to achieve with your poster so as to ensure that you will stick to your vision once you are already in the process of creating it.

2. Use a Template

These days, not everyone has the time to design something from scratch. Fortunately, there are now various templates online for fast food posters that you can easily refer to when creating your own.

The best part? You can mix and match poster templates as you please and even further customize them according to your preferences!

3. Write an Interesting Title

According to research, having a short and interesting title is the best bet when it comes to creating effective posters. Not only will your target audience be able to easily read them, but there is also a higher chance that your message will stick and hopefully convert.

At the same time, short titles also take up smaller space in your poster. This means that you can make the font size bigger, so as to ensure that any potential customer will be able to read it from afar.

4. Choose Your Colors Wisely

If you are new to designing, you may get somewhat overwhelmed by the vast selections of colors you can choose to include in your poster. According to professionals, however, it’s recommended that you stick to only about 3 colors when crafting your poster to ensure that it is visually appealing.

When choosing your colors, also try considering your brand logo and incorporating it into your design. In doing this, you will be able to instill your brand identity more onto the minds of your target audience.

5. Limit to 2 or 3 Fonts

You definitely don’t have to use too many fonts. Not only does it make the design look cluttered and unprofessional, but keeping it simple is best for consistency, readability, and cohesion. Additionally, you may also want to consider the size of your fonts, particularly for the main title and text. There are more comprehensive guides out there which you can follow, but a general rule of thumb is that your title font should be legible enough even from 4 to 6 feet away.

6. Include Promotions

The great thing about using posters as marketing tools is that you can change them up quite often. This means that you don’t need to stick to one poster forever, and can switch them up every now and then depending on your business’ needs and evolving marketing campaigns.

A good tip for crafting posters is to include promotional offers to go with them. This is especially useful for offers that are limited-time only. 

7. Ask for Feedback

For both experienced and inexperienced designers, asking for feedback on a design will always make it better and more effective. Of course, it’s important to consider what you think looks best, but you must also remember that one design may not have the same effect on everyone.

While you can ask just one person for their opinions, it’s generally recommended that you set up a focus group discussion if possible so as to gather a more comprehensive opinion on your poster and how you could possibly make it better.

Ready to Design Your Fast Food Poster?

If you’re looking to introduce a new special offer or product in your business, there is no better way than to accompany the announcement with a nice and visually appealing poster. Not only will you be able to showcase your poster inside your stores, but you can even customize your design in order to post it on your business’ social media pages and other platforms.

So, get started with creating your fast food poster today and make sure it grabs attention!