July 24, 2024

Cafecharlotte Southbeach

The View On Cooking

14 Glimpses Into the Rapidly-Food Restaurant of the Long term


Pivoting from a primarily dine-in model to improved takeout choices, COVID has accelerated Smashburger’s attempts to make the brand far more obtainable to its company digitally, it reported.

In search of to open up in excess of 40 new Smashburger locations in 2021, the model unveiled new restaurant prototypes with a modern look and experience, and an emphasis on food items cues by creating an open up kitchen area concept so prospects can see the culinary approach. This new restaurant model will offer a more approachable eating encounter as a result of travel up or virtual push thru, new cubby devices that will retain foodstuff very hot till prospects travel up to retrieve their meals—creating a absolutely contactless experience and socially distanced outside setting. 

This incorporates reassessing the brand’s true estate portfolio and focusing on aggressively opening new suppliers in locations like Brooklyn, Chicago, New York and Washington D.C., Smashburger said. Deploying a hub and spoke approach, Smashburger said it is strategic real estate choices by opening new eating places in high-volume foot site visitors spots, with a emphasis on suburb areas. 

Also, it is revamping its cafe layout and model, emphasizing an elevated dining working experience with interiors celebrating every single nearby town.